Privacy Policy



Sugarbook, which is operated by Sovrnt Ltd. ("Sovrnt") (Company No. HE395258), is committed to protecting your privacy in line with European Union’s General Data Protection Regulation (GDPR). We will use our best efforts to ensure that the information you submit to us remains private and is used only for the purpose(s) set forth herein.

This Privacy Policy outlines how we collect, store, use, share, process and protect personal data when individuals access or use our website and/or mobile application, all related websites, mobile applications, services and/or tools (collectively, our “Service”), or interact with us. This Privacy Policy also details how individuals can access and update their personal data and make certain choices about how their personal data is used.

By accessing or using our Service, you accept the practices and terms described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use our Service or give us any of your personal data.


Collection of Personal Data

In the course of your dealings with us, we may request that you provide information about yourself or any other person (“Personal Data”) for the purpose(s) stated in this Privacy Policy. We collect only personally identifiable information that is specifically and voluntarily provided by you.

In your communicating with us or by continuing to access or use our Service, we may collect certain data including but not limited to your name, date of birth, financial information, personal preferences, details of your physical appearance, gender, race, mobile number, email address, credit card and billing information, occupation, hobbies, interests, photographs, Internet Protocol (IP) address, geolocation data, website or mobile application usage information, information collected through the use of cookies, preferences such as preferred mode of communication, and other information permitted by applicable law. We may also collect your interaction with our Service including match-based content including users that you liked, declined, unmatched, expiring connections, chats, reports, ratings, feedback, dispute resolution or any content you generate or relating to your user account on Sugarbook (“Account”).

To access or use our Service, you may provide your location information for some functions and features that utilize geolocation data for your convenience and to improve your user experience. In cases where we collect or use your geolocation data or any other Personal Data in the course of providing any additional service, we are not required to provide you with any notice or obtain your prior consent unless the applicable laws otherwise provided.

If you provide us Personal Data about another person, you confirm that the other person has appointed you to act on his/her behalf and has agreed that you can:-


Cookies and other tracking technologies

Cookies (small text files placed on your device) and similar technologies may be used on some pages of our website and mobile application to enable us to streamline your experience of using our website and/or mobile application, to enable effective provision of our Service, and to help collect usage and performance data. Cookies allow us to help us recognize when you return, store your preferences and settings, enable you to sign-in, combat fraud, and analyze how our website and mobile application are performing.

We may also use small pieces of code called “web beacons” or “clear GIFs” to collect anonymous and aggregate advertising metrics such as counting page views, promotion views, or advertising responses. A web beacon is an electronic image called a single-pixel or clear GIF. Web beacons can recognize certain types of information, such as a user’s cookie number, time and date of a page view, and description of the page where the web beacon is placed. These web beacons may be used to deliver cookies that conform to our cookies policy. Such cookies, web beacons and clear GIFs may come from third parties.

We may further use cookies for the following purposes:-

 If you access our website or mobile application with your login credentials for Facebook or any other social media accounts, or if you otherwise agree to associate your Account with such account(s), we may receive Personal Data about you from the operators of such account(s) in accordance with their terms of use and privacy notice. This is to enable us to establish your Account and/or tailor our Services to you. We may add this data to the data we have already collected from you via other aspects of our website and/or mobile application.

You may choose to accept or refuse the use of cookies including cookies associated with our website and mobile application or to indicate when a cookie is being set by us. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, you may not be able to use the full functionality of our website and/or mobile application. After termination of the visit to our website and/or mobile application, you can always delete the cookie from your system if you wish.

Cookies and other tracking technologies may also be used to support analytics by other third parties.

By continuing to use our Service, you consent to our use of cookies and similar technologies in accordance with this Privacy Policy.


Source of Personal Data

The Personal Data collected, used and processed by us are sourced from wholly legitimate and transparent means including but not limited to:-

At no time will any of the Personal Data be purchased by us or in any way commercially acquired through the purchase or trading of illegitimate and illegal personal databases or lists.


Purpose of Collection of Personal Data  

We may collect, use and process Personal Data which shall include but not limited to the following purposes:-  

The Personal Data will not be shared, sold, rented or disclosed other than as described in this Privacy Policy.


Consequences of Refusal or Failure to Provide Personal Data

Unless stated otherwise, the Personal Data provided to us are wholly voluntary in nature and you are not under any obligation or duress to do so. However, in some circumstances, if you do not provide us with the Personal Data described in this Privacy Policy, we shall not be held liable for any of the consequences arising therefrom:-


Disclosure of Personal Data

In order for us to fulfill the purposes listed above, the Personal Data may be disclosed to the following, but not limited to, classes of parties:-

Third parties are legally tasked with processing the Personal Data in line with the principles specified by us. Third parties are also held legally responsible for securing the Personal Data at an appropriate level of security in relation to applicable data protection laws and widely accepted industry standards.

In the event of your passing or incapacitation, your Account may be deleted. We do not release information residing in your Account to any other third party.

If we or our business is acquired by another entity or merged with another entity or there is a proposed acquisition or merger, the Personal Data may be transferred to such entity as part of the proposed or actual merger or acquisition.


Protection of Personal Data

We ensure that all appropriate confidentiality obligations and technical and organisational security measures are in place to protect the confidentiality and security of the Personal Data collected through the various methods described in this Privacy Policy to prevent any unauthorized access, unauthorized or unlawful alteration, disclosure or processing of such information and data, and the accidental loss or destruction of or damage to such information and data. These efforts include but are not limited to:-



We may send you direct marketing communications and information that we consider may be of interest to you. These communications may be sent in various forms, including mail, SMS or email. If you indicate a preference for a method of communication, we will endeavor to use that method whenever practical to do so.


Third parties and social media

We may allow third parties including but not limited to authorized service providers, advertising companies, data management platforms, and advertising networks to serve advertisements on our website and mobile application. These third parties may use tracking technologies (e.g. cookies, web beacons, device IDs, or advertising IDs) to collect information about users who view or interact with their advertisements. Any information that these third parties collect via cookies is completely anonymous and non-identifiable. You may refuse the use of third-party data collection by selecting the appropriate settings on your browser.

There are a number of places on our website and mobile application where you may access third party websites that do not operate under this Privacy Policy and that we do not control. Such third-party websites may collect your information, including the Personal Data. We recommend that you consult the privacy statements of all third-party websites you visit. 


Online Transactions

When you place an order online, your personal details and credit card information are encrypted using SSL encryption technology, before it is sent to us from your computer. Although we cannot guarantee encryption or the privacy of your personal details, SSL encryption makes it very difficult for your information to be stolen or intercepted. We strive to protect your personal information, however, we cannot warrant the security of any information you transmit to us.

Our credit card transactions are processed by our third-party payment processor via secure SSL encryption. We do not store your financial account information on our systems; however, we have access to, and may retain, subscriber information through our third-party payment processor.

SecurionPay is our third-party payment processor. You can view SecurionPay’ Privacy Policy here.


Choices to Limit Processing of Personal Data

You have the right to limit in part, or wholly, any of the processes by which the Personal Data is subjected to in terms of the operations allowed to be performed upon it, the period of time allowed, or alternatively, the deadline of the consent given.

The responsibility for compliance rests with us, who determines the purposes and means of processing of the Personal Data.

You shall notify us in writing to request the Personal Data to be retained by us so long as it is necessary for the fulfilment of the purposes for which it was collected only or inform us your objection to the use of the Personal Data for marketing purposes whereupon we will not use the Personal Data for such purpose. You may withdraw, in full or in part, your consent given below. Your withdrawal in each case is subject to any applicable legal restrictions, contractual conditions, and a reasonable time period. Your withdrawal may also be subject to whether it would affect the operation of our business.


Your Rights

In respect of the Personal Data which you have submitted to us, you have the right at any time to:-

In respect of requests for access to or to make correction of the Personal Data in our records, or to cease processing the Personal Data for the purposes of marketing, such requests must be made in writing and supported with submission of the relevant documents as required by us in person from time to time to the following address listed below. We will only make appropriate corrections based on the updated information provided by you. When requested and practical, we will delete identifying information from our current operation systems. Your request may also be subject to payment of a fee in accordance with applicable legal requirements.  


Editing or Deleting Personal Data

You may edit the information stored for your Account during the registration at any time through your user account control panel. You may request for deletion of the Personal Data by us, and we will use commercially reasonable efforts to honor your request. However, please note that we may be required to keep such information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database but may remain in our archives. We may also retain your information for fraud or similar purposes.

To provide our Service, we may process and store your information on servers located in Malaysia or other jurisdictions where we deem it appropriate or desirable unless the applicable law otherwise provided. There may be a possibility that the data protection level in other jurisdictions does not completely meet the requirements of data protection law in your country or region, but all such transfers are performed in accordance with the requirements of applicable law.

We may retain the Personal Data while your Account remains active and for a period necessary to fulfill any of the applicable purposes of use described in this Privacy Policy or to comply with any applicable laws and regulations.

Further, we may retain the Personal Data following the closure or termination of your account if retention is reasonable and necessary to:-


Retention of Personal Data

The Personal Data you submit to us will only be retained for as long as is required for the purpose(s) for which it was collected or as permitted by applicable law.

In practice, we delete or anonymize the Personal Data upon deletion of your Account, unless:-

Even though our systems are designed to carry out data deletion processes according to the above guidelines, we cannot promise that all data will be deleted within a specific timeframe due to technical constraints.


Opting Out and Unsubscribe

If you change your mind at any time about receiving information from us, you can contact us in writing to us. Please be aware that once we have received your request to unsubscribe, it may take up to fourteen (14) working days for us to process your request and to be reflected in our systems. Therefore, you may still receive marketing materials/communication during this period of time.


Age Restriction  

 As our Service is strictly for individuals who are 18 years of age and above, such individuals are not allowed to use our Service or provide any personal data. We do not knowingly solicit, collect, store, use or share personal data from any individuals under the age of 18. If we discover that we have collected or received personal data from such individuals, we will delete that data from our servers. If you believe that a user is under the age of 18 and has provided us with their personal data, please notify us to report this on our mobile application. By using our Service, you represent that you are at least the age of consent in your state, province or country of residence.



In the event of any conflict between the English and Bahasa Malaysia versions of this Privacy Policy, the English version shall prevail.  


Changes to Privacy Policy

We shall have the right to modify, update or amend the terms of this Privacy Policy at any time. Should this Privacy Policy change, we will take reasonable steps to ensure that these changes are brought to your attention by posting all changes prominently on our website and mobile application for a reasonable period of time. We encourage you to regularly review this Privacy Policy to make sure you are aware of any such changes and how these may affect you. Continued access or usage of our Service and/or our website and/or mobile application following the posting of such changes shall indicate your acknowledgment of such changes and agreement to be bound by the terms of such changes. If you do not agree, you should immediately discontinue your use of our Service. 


Contact Us

If you have feedback, comments or questions about this Privacy Policy, or would like to access, correct, amend or delete the Personal Data we have, please contact us at:-


Contact: Privacy Officer

Sovrnt Ltd.

22 Arch. Makariou III,

Avenue Makaria Centre, 4th Floor, Office 403

6016 Larnaca, Cyprus


Email: [email protected]


Dated: 1 February 2021